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Blogger Yegor, who has millions of followers, in pursuit of content, goes to shoot a test drive of a car in the Caucasus Mountains. Everything gets out of control at the moment when an employee of the car company Alexander, who is helping Yegor, accidentally steps on a military mine, and Yegor decides to hype on this. Now, when one is fighting for his own life, and another one for millions of views - every man stands for himself. Together they will have to decide who is going to die online?