Cineholic follows a group of friends from Kirkuk and their love affairs with film since they were young. The story traverses their memories related to this passion, while also alluding to the difficulties of living in Iraq at the ongoing backdrop of dictatorship, war, instability and insecurity. The film also traces the catastrophes of neoliberalism, imported by USA to Iraq under the guise of progress. There was a collective cinema auditorium in the 1980s, which has turned into a garage for imported cars–a sign of neoliberalism and a free-market economy.